Omnicom is creating the Omnicom Advertising Group (OAG) to consolidate many of its advertising firms under one roof. Together with top agencies from the Advertising Collective, such as Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman, the new worldwide organization will bring together creative networks BBDO, DDB, and TBWA. Troy Ruhanen is going to be the worldwide CEO of OAG. Since 2014, Ruhanen has served as the CEO and president of TBWA Worldwide. Erin Riley, who was the CEO of TBWA\Chiat\Day US, will now serve as the CEO of TBWA\Worldwide. Dennis Str
eiff, who has been appointed global CFO, and Deepthi Prakash, who has been made chief operational officer, will join Ruhanen at OAG. Bringing these agency brands under one direction, according to a statement from Omnicom, answers the needs of clients.
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